Inner Age Index
One third of the population in Singapore is currently over the age of 50, and this is expected to reach 40% by 2030. GSK believes the current national conversation about ageing can be really positive as people take the opportunity to pursue long-held passions and lead a fulfilled lifestyle.
The Inner Age Index , commissioned by GSK, provides new insight on Singaporean attitudes towards growing older. The study explores the concept of “inner age”– how old someone perceives themselves to be compared to how old they actually are – and how ageing is seen through a Singaporean lens.
The study reveals that 70 per cent of Singaporeans over the age of 50 feel five years younger than their actual age.
 A face-to-face survey of 150 Singaporeans conducted by Edelman Berland, commissioned by GSK (July 2014).